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Dr. Gregg Steinberg is a professor of human performance at Austin Peay State University, near Nashville TN. Golf Digest ranked him as one of world’s greatest sports psychologist. Dr. Steinberg is a TEDx speaker and has spoken to many Fortune 100 businesses including Toyota, Bank of America, Merrill Lynch, and Hughes International. He has coached many executives as well as been the mental game coach for many PGA and LPGA players including rookie of the year Brandt Snedeker, Chris Couch and Brian Gay  and he was the sports psychologist for the NCAA champion Florida Gator golf team. He is the author of 4 books, the Washington Post bestseller Full Throttle, which illustrates performance psychology principles applied to business: Flying Lessons, which illustrates how to build mental and emotional toughness in children and Mentalrules for golf, which is a golf psychology book and his latest is Fall Up! Turn Adversity into your superpower. His work has appeared in the NY Times, USA Today, and the Wall Street Journal. He has appeared on numerous Television shows including Dancing with the Stars to discuss mental toughness and was the sport psychology expert for Fox News during the 2008 Summer Olympics. You can see more about him at