Dr. Reuben Burch

Dr. Reuben Burch is an Associate Professor of Industrial & Systems Engineering, the Jack Hatcher Endowed Chair for Engineering Entrepreneurship, the Associate Director of Human Factors & Athlete Engineering at the Center for Advanced Vehicular Center (CAVS), Honorary Commander of the Columbus Air Force Base, and founder of the Athlete Engineering research program at Mississippi State University (MSU). Prior to returning to academia, Dr. Burch spent 14 years working for and with global Fortune 500 companies in research and development areas such as virtual reality design, weapons systems and training, satellite systems and geospatial data, high-value financial software systems, logistics technology and management, autonomous vehicle design, wearables, and human performance. Dr. Burch’s primary research interests presently center around human factors and ergonomics, cognitive engineering, macroergonomics, and human-technology interactions with different athlete personas including: sports, industrial (repetitive motion tasks), tactical (warfighters and emergency first responders), and at-risk (tele-health and rehabilitation) athlete populations.